Welcome to Our Virtual Education Center!

March 14th marked the official launch of prettysmart+badass. The event was "made so" and went off with a bang. The Denver Art Museum was closed to the public and was a gorgeous setting for guests. The space is beautiful in and of itself, yet was beautifully adorned with arrangements by the Perfect Petal. Pink bubbly was passed, cocktails flowed, hors d'oeuvres were served and the human connection commenced.

Guests included: a badass who runs a marketing division of NBC, lawyers & doctors, women who rock the tech world, a badass who changed the way we vote--- significantly increasing voter turnout meanwhile reducing costs in CO, and now she is going state-to-state to help others. There was a head of school, heads of households, and teachers, badasses who are shaping our future by positively influencing our younger generation. There were business owners and entrepreneurs, the owner of The Perfect Petal and the owner of Bar Helix were present among others. And there was this gorgeous, bright array of rising stars. Women who will become CEOs, board presidents, business owners, moms, even the President of the United States. And there were men. Men who want to elevate themselves by embracing badass women.

The program was kicked off by Dana Grinnell, Founder + Fellow Badass of prettysmart+badass.

  • She introduced the pillars of the COMMUNITY: Aspire, Inspire, Admire, Lift.

  • The MISSION was articulated. To help women exploit their inner badass professionally, physically, and in life. Education via: a virtual platform, local ed events with no topic being off limits, parties with an emphasis on creating experiences that bring people together, retreats, and a summit, bringing men and women together to gain knowledge with the intention to elevate everyone.

  • The founder went on to discuss the VALUES of the organization. Accessibility, giving back, and including men.

She introduced special guest Courtney Montague, business partner to Kelsey Montague Art. Courtney gave a beautiful recount of her journey in business which was a tale of failure, failure, success. She touched on work life balance, prioritizing future passive income streams, and left the audience with the advice of "let your concept prove itself to you, rather than push it".

Leslie Herod was the 2nd guest speaker and inspired the guests by sharing her own self-doubt that a black, lesbian woman could run for office. She stood before the guests between a bill that she presented and the vote to prove her own self-doubts wrong. She is the first african american LGBTQ elected official in Colorado. She commented on the meaning of prettysmart+badass to her. Making no apologies for her own feminity, intellect or empowerment she exclaimed that girls and women can be all of the 3 and we should embrace that.

The Dior doors opened and guests had private access to the exhibit. Conversation and human connection continued. Women were exchanging business cards, setting up future dates for coffee and lunch, more established women were sharing insights and lending advice to rising stars, and men basked in the bright light of a room full of badasses sharing their own support and perspectives. At the conclusion, guests were ushered down the stairs equipped with a branded swag bag full of items donated by women owned businesses, and a list of future events by prettysmart+badass. The event was truly a vision turned reality and the perfect way to mark the launch of a company that intends to tackle gender diversity in a constructive, approachable, no BS manner for men and women.

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What came to mind when you read the title of this article? Did your mind concoct an image? Who was in the leading role? Man? Woman? Someone you know? You? Is there any chance you pictured a middle-aged white man in a dark suit with a red tie? Was he bald? Or did he have Trump hair? It is amazing what society has taught us, what the years of societal role definition has etched into our psyche, making this image seem normal. This image, defining power.

Gorgeous Model: @bethstuartyoga, Photo: @b.adams_photo

Power does not see gender, race, sexual orientation, or economic status

Power is an open mind

Power is active listening

Power is empowering others

Power is kindness

Power is authenticity

Power is a spoken mind

Power is channeling failure

Power is admittance of wrong-doing

Power is strength, when weakness is easier

Power is courage, forging uncharted waters

Power is defending whats right, over popular

Power is seeing beauty in all humans

Power is supporting

Power is lifting others

Power is influence used for good

Power is time for others

Power is giving, yourself

Power is generosity

Power is action

Power is accountability

Power is believing

Power is committing, diving in

Power is executing

Power is internal

Power is not (necessarily) a white middle aged man in a dark suit and a red tie

Power is you,

use it.

#womeninbiz #womeninbusiness #businesswomen #businesswoman #womenempowerment #shemeansbusiness #womencommunity #femaleempowerment #femaleentrepreneur #femaleentrepreneurs #mompreneur #womensupportingwomen #womensupportwomen #bosslady #bossbabe #bossbabes #entrepreneur #momlife #womenwhorule #savvybusinessowner #inspiringwomen #goaldigger #power #strength #courage

We are at an incredibly interesting and pivotal time in history for women. There are more social movements, more research, more awareness than ever before. These important steps can lead to the change that most women, and men, want to see in the world. However, this pivotal time does not come without challenge and controversy. The wealth of information available fuels different interpretations, opinions, actions. Change in and of itself, is always an uncomfortable proposition. Activism can be polarizing and cause defensiveness.


It is understandable, the feeling of uncertainty, insecurity, defensiveness as the world charges for "gender equality". What does that mean for you? Does it mean your seat will be filled by a woman, leaving you without one? Will your masculinity be put to the test or challenged? Will your sons have the same opportunities that you have? These questions along with the general lack of knowing "how to" attain more gender diversity, likely contribute to the resistance that exists as we forge into uncharted territory. The fact remains, women are 51% of the population, which means women are 51% of the consumers, 51% of the influence over young minds, 51% of life decisions made every second of every day. We need 51% of the perspective to be women, in high and low powered positions. This will only benefit you, men, your business, your life. It is not about replacing men, it is about elevating everyone, to build a world that accurately represents the population that lives within.

Promote, Support, Embrace, Love, Cherish, Be Kind, Admire, Inspire, Lift Each Other


One would assume or hope that at this crucial time in history, women would be more unified than ever. The contrary is true. Research shows that the long legacy of gender bias fuels conflict within the gender. Historically the scarcity of seats at the table might be to blame for competition amongst women. Perhaps this phenomenon of in-fighting has been subconsciously encouraged by men. Or maybe our innate discomfort with confrontation or direct communication with each other has contributed. We are a at crucial time in history and it is crucial that we bury any inclinations, past behaviors, historic expectations that do not unify us and constructively move us, to be the change.

Admiration vs. Jealousy. As women we all have jealous veins, some more robust and prevalent than others. When a jealous tendency arises, change the filter on your jealousy lens to admiration. In exchange for someone's win, strength, accolade making you feel inferior or jealous, celebrate, enjoy, cherish their strength, be authentically happy for them. Your time will come, and you will benefit from that level of reciprocal support.

Mentorship. It feels good to give, and it doesn't have to be money. Knowledge and time are equally, if not more, valuable. In one study they show that mentors experience less anxiety and more fulfillment at work. Well that is certainly a win-win. As women, no matter what stage, we all have something to offer each other. A senior executive can teach subordinates how to avoid mistakes she made. A millennial can teach a Sr. Manager how to best motivate her millennial peers. A skilled peer can share her knowledge and shorten the learning curve for her colleague.

Speak Up. We've explored the notion that things can't and won't always be the way they have been, yet progress towards gender equality seems to creep along at a snails pace. This bodes the question, are we sitting around waiting for change to occur or are we taking on the responsibility to inspire the change?

Be an Example. We explored jealousy vs. admiration, but let's take a closer look on the impact our actions can have, if we perpetuate jealousy, on our daughters, nieces, neighbors, friends as they enter their tween and teen years. Bullying is at an all time high, mean girls are rampant, and the anxiety and depression rates are exorbitant. Where are they learning these behaviors? We can point to many societal sources, but we also need to look in the mirror. We need to consciously ensure that there is not a remote chance that mean girl, bullying behavior has been mimicked from our own.

Let this serve as a charge for all of us, on International Women's Day. Men, embrace the movement, take it upon yourself to understand the research out there, and learn "how to" promote better gender diversity in all facets of your life. This will benefit you, your business, and the women closest to you. Women, check yourself! If you have notions or tendencies, that are counterproductive to promoting women, any woman, pause and change course, because your actions, your words, your behavior is hurting YOU. Instead, promote, celebrate, help your women tribes' mates, regardless of how in line their personality or beliefs may be with yours. This crucial time in history will take a conscious effort for all of us and we must all take accountability to be the change.

Here's to women, here's to men, here's to the future! Cheers!

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© 2018 |  prettysmart+BADASS | created with lots of love by Dana Grinnell