Welcome to Our Virtual Education Center!



March 14th marked the official launch of prettysmart+badass. The event was "made so" and went off with a bang. The Denver Art Museum was closed to the public and was a gorgeous setting for guests. The space is beautiful in and of itself, yet was beautifully adorned with arrangements by the Perfect Petal. Pink bubbly was passed, cocktails flowed, hors d'oeuvres were served and the human connection commenced.



Guests included: a badass who runs a marketing division of NBC, lawyers & doctors, women who rock the tech world, a badass who changed the way we vote--- significantly increasing voter turnout meanwhile reducing costs in CO, and now she is going state-to-state to help others. There was a head of school, heads of households, and teachers, badasses who are shaping our future by positively influencing our younger generation. There were business owners and entrepreneurs, the owner of The Perfect Petal and the owner of Bar Helix were present among others. And there was this gorgeous, bright array of rising stars. Women who will become CEOs, board presidents, business owners, moms, even the President of the United States. And there were men. Men who want to elevate themselves by embracing badass women.


The program was kicked off by Dana Grinnell, Founder + Fellow Badass of prettysmart+badass.

  • She introduced the pillars of the COMMUNITY: Aspire, Inspire, Admire, Lift.

  • The MISSION was articulated. To help women exploit their inner badass professionally, physically, and in life. Education via: a virtual platform, local ed events with no topic being off limits, parties with an emphasis on creating experiences that bring people together, retreats, and a summit, bringing men and women together to gain knowledge with the intention to elevate everyone.

  • The founder went on to discuss the VALUES of the organization. Accessibility, giving back, and including men.



She introduced special guest Courtney Montague, business partner to Kelsey Montague Art. Courtney gave a beautiful recount of her journey in business which was a tale of failure, failure, success. She touched on work life balance, prioritizing future passive income streams, and left the audience with the advice of "let your concept prove itself to you, rather than push it".



Leslie Herod was the 2nd guest speaker and inspired the guests by sharing her own self-doubt that a black, lesbian woman could run for office. She stood before the guests between a bill that she presented and the vote to prove her own self-doubts wrong. She is the first african american LGBTQ elected official in Colorado. She commented on the meaning of prettysmart+badass to her. Making no apologies for her own feminity, intellect or empowerment she exclaimed that girls and women can be all of the 3 and we should embrace that.


The Dior doors opened and guests had private access to the exhibit. Conversation and human connection continued. Women were exchanging business cards, setting up future dates for coffee and lunch, more established women were sharing insights and lending advice to rising stars, and men basked in the bright light of a room full of badasses sharing their own support and perspectives. At the conclusion, guests were ushered down the stairs equipped with a branded swag bag full of items donated by women owned businesses, and a list of future events by prettysmart+badass. The event was truly a vision turned reality and the perfect way to mark the launch of a company that intends to tackle gender diversity in a constructive, approachable, no BS manner for men and women.


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  • The jacket is a no brainer for $69.99. Its high quality, lined for warmth & chic, chic, chic.

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